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Thanks to our friends at Marketo for creating this fun and exciting game.Lead generation made simple
We don't have enough qualified sales opportunities to make our numbers. How can we get more?
Email open and click-through rates are too low. How can we get those numbers up?
Outbound calling is not very effective and it's prohibitively expense. How can we do better?
(For our non-English speaking friends: Our goal is to offer our website and content in your native language. Be patient. We're working hard at it.)
It ain't rocket science, after all. Let's eliminate the clutter.
You're looking to grow revenue by acquiring new customers. Companies grow revenue by 18% and double their average deal size on average when they do this the right way. But your mind's probably overwhelmed with information.
To acquire customers, you need to earn the trust of strangers. That's not easy. After all, the opening line in the white paper on the right, How to Find New Customers, is:
Selling is easy. Winning the trust of strangers is hard.
If you want to learn how to win the trust of strangers to grow revenue, you're at the right place. Let me give you a hint of what you'll learn here:
The Need for Remarkable Content
Let's rank marketing content on a scale of 1 to 10, with 1 being awful and 10 being great, Most marketing I've seen on business to business webstites, I'd rank at a 3 -- mediocre at best. So where would those marketers like to be? Almost all marketers will say you need to be a 10. But I've got news for you:Today, you need to be a 12!
"Either you're remarkable or you're invisible" - Seth Godin
What's a 12? It's remarkable content -- so interesting that people remark to each other about it. That gets word of mouth going -- the most powerful marketing on Earth. What is remarkable content?
- How about a boring product like blender? Check out Will it Blend in which they throw in golf balls, iPods and more.
- What about startup software firm, HubSpot, and their Friday afternoon "TV show" HubSpot TV
- Finally, there that dense, complex and boring product, wine.Check out Gary Vanderchuck's WineLibraryTV
Blenders, software and wine. 3 regular boring products with 3 over-the-top marketing approaches.
Why Good is Not Good Enough
But you may be asking, "We have really good content. Why not a 10? Why isn't our content good enough?"
Because there are lots of 10's out there -- and they all sound exactly alike to your prospects.
So being a 10 get a "So what?" reaction from prospective buyers. You simply HAVE to be a 12.
What are you doing to ensure you're not invisible?
Let's make lead generation simple.
What Might Result?
Rubicon Marketing studed companies who implemented best practices in demand generation (aka lead generation) and compared them to firms without demand generation best practices.
Fiscal improvement for firms with best practices demand generation were:
- 18% higher revenue
- 10% more reps make quota
- 7% more wins
- Average deal size doubles
The conclusion is clear. Simple lead generation works!
Request your free one hour lead generation phone consultation by completing the form below.
If we make lead generation simple, we also need to make learning lead generation simple.
- To assess how your company's doing, visit How Do We Measure Up?
- To learn the big picture, download the white paper FastCompany called "awesome" How to Find New Customers
- To learn how we help YOUR company address these challenges, visit How We Help.
- To learn more about lead generation visit Education
- To get in touch with us, please visit Contact Us
"Jeff has an amazing insight in making the efforts to identify demand requirements and to build credible funnels of qualified leads look effortless.”
Ed Lemire, Executive Vice President, Acteva
“Jeff has a passion for all things sales and marketing. He understands traditional methods and has immersed himself in the social media scene. If you want to get motivated - and get connected ... talk to Jeff!”
Trish Bertuzzi, President, The Bridge Group, Inc.
“Jeff has a passion for all things sales and marketing. He understands traditional methods and has immersed himself in the social media scene. If you want to get motivated – and get connected … talk to Jeff!”
Ahmed Taleb, Director of Strategic Planning, Bulldog Solutions
“Jeff has the uncanny ability to synthesize a tremendous amount of information and cut to the core of what’s important. As a B2B thought leader, Jeff brings boundless energy and enthusiasm to bear on his work. He is a strategic thinker and I would consider him an asset to any marketing team.”
Our special guest for March (the 4th at 2pm ET) will be Ardath Albee of MarketingInteractions and author of the terrific new book, eMarketing for the Complex Sale. Ardath is one of the savviest marketers you'll ever meet.
We have a super guest for April too -- announced at the March event.
Events for Insiders is held on the first Thursday of every month from 2:00pm to 2:30pm Eastern Time (USA)
One must be an Insider to attend. It's free. Sign up on the Thought Leadership tab.
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