Lead Generation Services
You have a choice.
1) A starter plan. Quick and inexpensive way to assess where we stand today. That's the lead generation assessment. Or
2) Damn the Torpedos! Full speed ahead. That's the full demand generation 2.0 program.
Lead Generation Assessment Details
The updated lead gen assessment processDownload Now1) Lead Generation Assessment
A simple way to start. This is the process used by most new clients. A one week assessment for $10,000 plus expenses.
Going to a doctor for a checkup is simple. We expect the doctor to run tests and give us a personal recommendation.
That's the service delivered by the Lead Generation Assessment -- a simple personalized diagnosis and recommendation.
This simple and inexpensive assessment over five days discovers and delivers a simple report -- your personalized lead generation challenges with recommendations.
For more information including costs, payment terms and services delivery, click Detail on the Lead Generation Assessment below.
$10,000 plus reasonable and customary travel expenses
Goal: To provide client with a brief but personalized assessment of current lead generation programs along with specific recommendations. It can optionally lead to a full demand generation proposal. (Topics we cover include)
- Stakeholder needs and desires - What are we trying to accomplish and how do we measure success? Interview all key stakeholders.
- Value Proposition - Is it measurable, specific, time-fenced and balanced?
- Website - Does it reflect prospect issues and can prospective customers find their problems and get answers? Where do we rank in key search terms so we can be found when prospects search?
- Marketing and customer database - Are they complete and accurate? What information are we missing and how can we plug the gaps?
- Customer personas and media consumption - Are they well-defined and documented?
- Customer buying process - Is it defined and documented? Does our selling process match?
- Marketing content - Is it mapped to Customer Personas and Buying Processes? Where are the gaps?
- Lead scoring - How do we determine which leads to give to sales and how do we ensure the prospect is truly ready to talk to sales?
- Digital body language - What is our mechanism to track prospect behavior online? How are we capturing prospect information? Are we using a progressive approach?
- Sales messaging - What do salespeople say? Is it effective or can it be improved?
- Sales process and forecasting - What is the process being currently used and how well does it fit how prospects buy?
You will receive a complete and personalized written assessment. You can choose to use this to focus your efforts or Find New Customers can provide a complete demand generation proposal.
The personalized recommendation is typically delivered within 10 working days of services completion.
Payment Terms:$2,000 upon signature, before work begins
Lead generation made simple
If you're interested in the Lead Generation Assessment service, please complete the form below and we will contact you.
Demand Generation Process Details
Download Now2) The Full Demand Generation program
We believe that in as little as 6 months, your company could vastly improve at finding and acquiring new customers.
We do this by following a clearly defined business process based on 3 phases:
- Assessment
- Automation
What could result from this program for your company? Rubicon Marketing looked to see what companies like yours were doing. Here's what they found.
- 8% more revenue
- 10% more reps make quota
- Salesreps win 10% more than before
- Deal sizes double
In order help you succeed, answers to many critical questions are needed. For instance:
- Do we have the right skills in our marketing team members? How can we fill the gaps?
- What are the concerns of the various constituencies, such as the CEO, the head of sales, key customers and suppliers, and board members?
- Who are we targeting? What are their pains? How do they make decisions? Where do they turn for information?
- What thought leadership content do we have? What do we need to develop and who will develop it?
- How long will this take? When can we expect to see initial results? What will the final results look like?
- What other investments are needed -- content, software, etc.?
- If we need to upgrade our web presence and do more on-line marketing, who will do this?<
- How will we take advantage of social networks, like Twitter, Facebook and Linkedin, in order to help us become the trusted advisor?
We document a plan, find the resources we need and set proper expectations. And we establish metrics and measures to track results.
It's important your resource talks to various constituencies to understand needs, assess skill sets vs. essential talents and abilities, and bring in resources needed to deliver results.
Lastly, you'll want a leader to take charge to make good things happen.
Jeff brings over two and half decades of dealing with customers like GE, American Express, Heineken USA, Bank of New York and others, so he knows what makes business decision makers tick. In fact, Jeff once led a global team of 25 sales executives to over 240% (from $2.1 million to $6.8 million) first year revenue growth with one of the most challenging firms on Earth, while top competitor's results plunged.
More recently, Jeff decided companies could benefit from his deep knowledge of customers to improve the ways they find and acquire new customers. Salespeople need good leads and they are growing harder and harder to obtain.
